MAIN KPI

 

Total Fans: users who liked FB pages, start following IG or TW profile, subscribe YT channels. In a cluster, sum of all the fans/followers of the cluster’s pages and profile.

(For Facebook Market Pages belonging to a Global page, the number of Fans is the sum of the people who like all the regional versions of the page.) 

 

New Fans: new users who liked FB pages, start following IG or TW profile, subscribe YT channels. In a cluster, sum of all the new fans/followers of the cluster’s pages and profile.

(For Facebook Market Pages belonging to a Global page, the number of Fans is the sum of the people who like all the regional versions of the page.) 

 

Total Posts: total number of posts published in the period considered. In a cluster, sum of all the posts published in all the cluster’s pages and profile.

 

Total Engagement: sum of all interactions produced in the period considered. Due to Instagram API changes, for Instagram profiles the metrics shown are based on organic likes and comments only.

 

Engagement Rate: number of interactions divided by number of fans (Total Engagement / Total fan * 1000). Due to Instagram API changes, for Instagram profiles the metrics shown are based on organic likes and comments only.

 

Engagement per post: sum of all interactions produced in the period considered divided by number of Total posts. Due to Instagram API changes, for Instagram profiles the metrics shown are based on organic likes and comments only.

 

Engagement Rate per post: Engagement per posts divided by Total fan. Due to Instagram API changes, for Instagram profiles the metrics shown are based on organic likes and comments only.

 

Best day (interactions): day in the considered period with highest number of interactions (Engagement). Due to Instagram API changes, for Instagram profiles the metrics shown are based on organic likes and comments only.

 

FACEBOOK INSIGHTS KPI

 

Total reach: total page reach, the number of people who had any content from your Page or about your Page enter their screen.

 

Total post reach: the number of people who had any posts from your Page enter their screen.

 

Total page impressions: the number of times any content from your Page or about your Page entered a person’s screen (total count). This includes posts, check-ins, ads, social information from people who interact with your Page and more.

 

Total video views: metrics consist of data from all active video posts on your Page, including those which may have been recently deleted, that have been viewed within the selected date range.

 

Total clicks: sum of all clicks on your Page’s contact info and call-to-action button.

 

Top fans country: the country with the most number of fans.

 

Gender split: the gender distribution of the page’s fans.

 

Best day: day in the considered period with highest number of people who had any content from your Page or about your Page enter their screen (Reach).

 

Age split: the age distribution of the page’s fans.

 

INSTAGRAM INSIGHTS KPI

 

Reach: Total number of times the Business User’s media objects (i.e. posts, stories and promotions) have been uniquely viewed. Includes ad activity generated through the API, Facebook ads interfaces, and the Promote feature.

 

Impressions: Total number of times the Business User’s media objects (i.e. posts, stories and promotions) have been viewed. Includes ad activity generated through the API, Facebook ads interfaces, and the Promote feature. Does not include profile views.

 

Total stories: total number of stories published in the period considered.

 

Total taps: Total number of taps (clicks), including taps on e-mail contacts, website, get directions, phone call, text message.

 

Total page views: Total number of users who have viewed the Business User’s profile within the specified period.

 

Top fans country: the country with the most number of fans.

 

Gender split: the gender distribution of the Business User’s followers.

 

Best day: day in the considered period with highest number of media objects unique views (Reach).

 

Age split: the age distribution of the profile’s followers

 

 

Instagram Post KPIs

 

Impressions: total number of times the post has been seen;

Reach: total number of unique accounts that have seen the post;

Saved: total number of times the post has been saved;

Views: total number of times the video has been saved (only for video posts).

 

Instagram Stories KPIs

 

Story insights will show the latest insights for a story before it expires (24 hours). Here are the main metrics:

Impressions: total number of times the story has been seen;

Reach: total number of unique accounts that have seen the story;

Replies: total number of replies to the story;

Exits: number of times someone exited the story;

Taps back: total number of taps to see this story’s previous photo or video;

Taps forward: total number of taps to see this story’s next photo or video.