Blogmeter will launch the Instagram Fashion Index in occasion of the Milan Fashion Week, the first social media performance observatory dedicated to Fashion Brands that participate in the Milano woman’s fashion week from February 24th to 29th.


During the six days of exhibition, Blogmeter will monitor their activity on Instagram revealing the best performing Brands. Every day a rank will be elaborated according to the main social performance indicators (New Fans/Day, Brand Post/Day, Unique Authors, Page Engagement, Posts/Brand Engagement and Total Engagement/Day).


Preliminary results will be available on Blogmeter’s Instagram profile, @BlogmeterOfficial whereas the complete report will be available on the corporate website www.blogmeter.eu starting from March 7th. 


Instagram, with more than 400 million active users, is the most popular social network among Fashion Brands and Designers. The Instagram Fashion Index Observatory will increase Blogmeter’s focus on the international market in particular, Made in Italy and Luxury companies, which are among the most important assets for the Italian economy in the world.


Milano Moda Uomo is the most prestigious event organized by Camera Nazionale della Moda Italiana (The National Chamber for Italian Fashion), with two annual appointments and a network of thousands of field operators working to perfect the most awaited moment of the international fashion system. Milano is the prestigious location that hosts more than 170 shows and presentations, promoting the maisons that have made “Made In Italy” globally famous and supporting new talents that make  the fashion industry a sector in continuous evolution. To see the full calendar: http://www.milanomodadonna.it/en/

Follow the observatory on Instagram with the official hashtags: #FashionIndex and #BlogmeterFashionIndex