Instagram Fashion Index, dedicated to the Milan Fashion Week 2016, Blogmeter launched a periodical observatory: every two months the
performance of global fashion accounts on Instagram will be revealed. The analysis will be made from an evolving database of over 300 global fashion brands, measuring engagement, followers, best performing content and most engaging influencers.
world of shoes and accessories, during the first four months of 2016.
The account that triumphs in this first edition of the Instagram Fashion Index dedicated to Shoes & Accessories is Michael Kors. In the period of analysis collected it over 19M of interactions and registered 7,7M followers. The account has been particularly active, publishing nearly 350 posts, among which the most engaging were the ones containing the hashtag #allaccesskors. A post featuring the two models Pyper America and Daisy Clementine, both highly followed stands out among the most engaging content by Michael Kors.
Giuseppe Zanotti Design, which reached high number of interactions with the limited collection of sandals in partnership with Swarovski, and
Steve Madden, promoting its new summer collection on Instagram with its most engaging hashtag
#SM4daze.
Hogan and
Tod’s who published
respectively 381 and 354 posts, most of them during the
#MilanoFashionWeek
from February 24-
29.
If you would like to receive more information on the Instagram Fashion Index, please contact us here.