Milano Fashion Week ended yesterday and we can finally reveal the brands that did better on Instagram, among the 61 that attended the event (according to the official calendar of Camera Nazionale della Moda Italiana).

At the first place, with a total engagement of 7.56 million, stands out Gucci that gained over 278K new followers during fashion week in Milano. The prize for the most engaging post goes as well to the Florentine fashion firm, that reached over 600 thousand interactions.


Moschino, second for total engagement, amazed his guests with a show halfway between the style of the 50s and the pop-art. Its Intagram post entitled ALIEN CHIC ! is the one that, among the 87 published by the brand during the event, has been more engaging.

Moschino, second for total engagement, amazed his guests with a show halfway between the style of the 50s and the pop-art. Its post entitled ALIEN CHIC ! is the one that, among the 87 published by the brand during the event, has been more engaging.

#Repost @itsjeremyscott ・・・ ALIEN CHIC ! @moschino @carlynecerfdedudzeele @marcus_mam @hannahxelyse @soojmooj @thewrightjay @veronikavilim @oslograce @aleynafitzgerald #mfw

Un post condiviso da Moschino (@moschino) in data:

Third place for Versace, that achieved a huge success with the hashtag #VersaceTribute, dedicated to the collection created for the twentieth anniversary of the death of the founder, Gianni Versace. The Instagram post with more likes? The one that celebrate the amazing Versace bag, Barocco Icon.

In the ranking of the brands that got more followers during the week, we find again Gucci, followed by Versace with almost 109K and Tommy Hilfiger, that increases his follower base of 97K users.

A special mention for Moncler and his #MonclerGenius’ guests, among whom the young Millie Bobby Brown stands out for a viral post that shows the actress in a dress created especially for her by the brand.

Finally, through the Engagement Map created with our Social Analytics tool, we identified the 5 brands that, during the Milano Fashion Week, reached the biggest engagement on their Instagram profile.

Would you like to have more details about the Instagram Fashion Index or to know about our new tool Social Analytics? Contact us at info@blogmeter.it

* Data updated on February 26th, 2018, at 2 p.m.