After the success of last February during Milano Moda Donna, Blogmeter is back again launching the #InstagramFashionIndex, the first social media performance observatory dedicated to Fashion Brands that participate in the Milano man’s fashion week from February 17th to 21st.

During the five day event, Blogmeter will monitor their activity on Instagram revealing the best performing Brands. Every day a rank will be elaborated according to the main social performance indicators (New Fans/Day, Brand Post/Day, Unique Authors, Page Engagement, Posts/Brand Engagement and Top Influencers), and the results will be available on Blogmeter’s Instagram profile, @BlogmeterOfficial.

With the second edition of the Instagram Fashion Index, Blogmeter continues to increase its focus on the international market. In particular focusing on Made in Italy and Luxury companies by analysing Instagram, the social network highly used among these sectors. Instagram now has 400 million users around the world including 9 million Italians. Thanks to the ease and immediacy with which lets you share pictures, Instagram is the visual platform most likely to be used to recount events and is also the channel most appreciated by fans of fashion brands.

Milano Moda Uomo is the most prestigious event organized by Camera Nazionale della Moda Italiana (The National Chamber for Italian Fashion), with two annual appointments and a network of thousands of field operators working to perfect the most awaited moment of the international fashion system. Milano is the prestigious location that hosts more than 170 shows and presentations, promoting the maisons that have made “Made In Italy” globally famous and supporting new talents that make  the fashion industry a sector in continuous evolution. To see the full calendar: http://www.milanomodauomo.it/en/

Follow the observatory on Instagram with the official hashtags: #FashionIndex and #BlogmeterFashionIndex.