In yesterday issue of Dailynet Blogmeter Top Brands on the Web column analysed the Social Buying phenomenon.
Groupon/Citydeal dominates Italian Social Media buzz with 1.236 mentions (73% of the total), often referred to the vertiginous growth of the Italian business and the refusal of Google 6 billion dollars acquisition offer. Glamoo is mentioned for the partnership with Onebip, while Living Social is discussed for its acquisition by Amazon.

Social network are the main place of discussion on the subject. On Facebook, Twitter and Friendfeed, users can share the deals of the moment with other users geographically close to them and collect timely answers for the deal closure.