The Venice Film Festival ended last Saturday crowning Guillermo del Toro with the top prize Golden Lion. During the event we assigned “social media prizes” to actors and influencers who got more likes and interactions. Who are the winners? Let’s check it out!
The 22-year-old Brazilian actress Bruna Marquezine occupies the top spot in the ranking. Bruna, with a huge follower base of 22 million people only on Instagram, drew everybody’s attention on herself wearing Alberta Ferretti gowns. With only 7 posts, she reached the peak of 3.4 million interactions in just 3 days.
Second place for the Italian fashion blogger Chiara Ferragni whose picture wearing a Philosophy by Lorenzo Serafini gown facing the Venetian Lagoon became viral because of a supposed pregnancy never confirmed. The photo obtained almost 600k interactions.
Izabel Goulart, one of the most active on social networks, is in the third place, conquering Instagram with the picture of her all dressed in Alberta Ferretti.
We have to wait for the fourth place to find a man. Mariano Di Vaio participates at the event with his wife Eleonora Brunacci, wearing a Dolce & Gabbana suit.
Finally, in the fifth place we find the Spanish actress Penelope Cruz wearing a Versace gown, in Venice with her husband Javier Bardem to present the movie Loving Pablo in which she plays the journalist Virginia Vallejoil, lover of the famous drug lord Pablo Escobar played by Bardem.
Paola Nannelli, our Head of Influencer Marketing, says: “Venice Film Festival has proved to be a social event and Instagram has dominated the scene with 8.5 million interactions on posts generated by just the first ten influencers in the ranking. Italian fashion has been the absolute protagonist of the event.”
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